What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, "Just My Type" will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.
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关于作者
西蒙·加菲尔德(Simon Garfield),英国记者与非小说作家。他是多家报刊的职业供稿人,包括包括《独立报》《周日独立报》《观察家报》等。本书《字体故事》(Just My Type)是他最为重要的作品之一。
关于东西文库:
东西文库致力于「第三种文化」( TTC)的思考、传播与交流;注重在互联网、科技、 商业、媒体、电子阅读等领域的互动;包括但不限于:纸质、电子出版,版权引进、策划,文化论坛。
已出版《失控》《技术元素》《比特素养》《掘金黑客》《数字乌托邦》《字体故 事》等图书。
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必须能让驾驶员看到标识后及时做出反应,重要的是辨识单词而非让驾驶员去一个个阅读字母。乔克说就好像修拉的点画。而我则总把它们和阿姆斯特丹的伦勃朗肖像做类比:如果你凑近观察,细节都毫无意义,但是在恰当的阅读距离上,一切就都变得很明了了
Typefaces are now 560 years old.
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