Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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Don Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include "Emotional Design," "The Design of Future Things," and most recently, "Living with Complexity."
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The Psychopathology of Everyday Things
The Psychology of Everyday Actions
Knowledge in the Head and in the World
Knowing What to Do: Constraints, Discoverability, and Feedback
Human Error? No, Bad Design
The Design Thinking
Design in the World of Business
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人们倾向于只要能够满足解释就满意。但是我们的解释是建立在与过去经验类比的基础上,那经验不一定能够应用到目前的情况之下。
为什么汽车有这么多的控制器和功能,但却比电话系统易学易用呢?答案很简单:可视性程度高。控制和被控制之间保持了良好的自然匹配关系,每种控制器只有单一的功能,因此信息反馈清晰快捷,整个系统易被拥护理解。
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