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Disciplined Entrepreneurship

Disciplined Entrepreneurship
作者:Bill Aulet
副标题:24 Steps to a Successful Startup
出版社:Wiley
出版年:2013-08
ISBN:9781118692288
行业:其它
浏览数:218

内容简介

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word -- focus -- is crucial to a startup's success Common obstacles that entrepreneurs face -- and how to overcome them How to use innovation to stand out in the crowd -- it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit disciplinedentrepreneurship.com

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作者简介

比尔•奥莱特(Bill Aulet)

麻省理工学院创业家协会旗下马丁信托中心总经理,任教于麻省理工学院斯隆商学院,教授的课程有新企业、能源创业和高级创业技术应用。此外,他还负责管理马丁信托中心,在麻省理工学院5个校区为学生的校内和校外创业提供教育。2013年4月获得麻省理工学院颁发的阿道夫•莫诺森创业导师奖。

在加入麻省理工学院之前,他拥有25年的成功创业经验,为所创办的企业直接募集超过1亿美元的投资并创造了数亿美元的市值。在两家公司(Cambridge Decision Dynamics和SensAble Technologies)分别担任总裁和首席执行官。其中SensAble Technologies两次被《企业》杂志评选为成长速度最快500强公司。比尔还曾受聘担任安全技术公司Viisage Technology的首席财务官,使这家公司的市值从5千万美元一举跃增至5亿多美元。

他的足迹遍及世界各地,与创业者、小企业、大型公司和政府机构合作推动创新型创业学。

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