探寻独角兽——解读分享经济创新创业密码

第一篇

泛分享经济的出现

分享经济的新常态 ······················································································ 005

第一个趋势：范围扩大···············································································005

第二个趋势：动力趋稳···············································································006

第三个趋势：行业细分···············································································007

第四个趋势：独角兽出现 ···········································································008

正在“分享”的九大创新逻辑 ··································································· 010

出行分享：共享单车与网租车异军突起 ····················································011

住宿分享： B2C模式领军············································································012

二手交易：循环消费升级 ···········································································014

金融： P2P网贷降温，股权众筹聚集 ·························································015

众包物流：行业升温···················································································016

服务：专业化和长尾化平台崛起································································018

教育： K12个体家教、远程外教、知识付费··············································018

医疗：互联网+医院 ····················································································020

内容创业：网红经济崛起 ···········································································021

第二篇

出行分享的四重创新密码

第一重热潮：滴滴出行的秘辛 ··································································· 027

残酷的行业整合 ··························································································028

期待未来变局······························································································030

第二重热潮：共享单车风暴来袭································································ 032

摩拜与ofo ····································································································033

资本大战 ·····································································································036

以用户价值为依归 ······················································································038

共享单车能否成为下一个PPP？ ·································································041

第三重热潮：网租车的波澜正在酝酿 ························································ 042

新时代的来临······························································································043

国际巨头的野望 ··························································································044

传统厂商的转型 ··························································································045

第四重热潮： 跨城出行的千亿蓝海···························································· 048

跨城出行正在悄悄发生一场革命································································049

跨城出行的下一件大事： 供应网络化 ························································050

正在酝酿中的四个风口···············································································052

第三篇

住宿分享的创业密码

途家的灵感·································································································· 057

行业升温的逻辑 ·························································································· 059

行业的格局·································································································· 061

如何克服房源与流量的挑战 ······································································· 063

途家的逻辑·································································································· 066

途家如何快速获取大量房源 ·······································································066

如何开拓流量······························································································067

住百家的运筹······························································································ 068

小猪短租的路线 ·························································································· 070

如何破解信任难题 ······················································································ 071

如何实现商业化 ·························································································· 074

未来的风口·································································································· 076

第一个风口：海外市场、农村市场和特色民宿 ·········································076

第二个风口：主流分化，长尾崛起····························································081

第三个风口：生态构建、众筹投资和新技术·············································084

第四篇

从金融创新到金融科技

金融创新回归理性 ······················································································ 093

野蛮生长 ·····································································································094

险象丛生 ·····································································································096

监管发威 ·····································································································099

回归理性， P2P网贷行业洗牌在即 ·····························································101

未来发展， P2P网贷行业的加减法 ·····························································107

金融科技带来分享新风················································································111

股权众筹市场发展 ······················································································112

人人都是天使的风险···················································································116

未来发展空间······························································································118

第五篇

二手交易的行业逻辑

新市场：“闲置经济”的黄金时代即将到来············································· 131

闲置物品：数千亿的蓝海市场初现 ···························································132

移动二手电商：三大创新升级 ···································································135

供需个体：新的社会消费观念和交易群体崛起 ·········································139

新格局：巨头布局，垂直爆发 ··································································· 142

综合市场：双峰并矗···················································································142

瓜子二手车与人人车的视界 ·······································································143

二手交易亟待攻破的四大壁垒 ··································································· 148

如何买得放心？ ··························································································148

如何卖得省心？ ··························································································151

如何用得安心？ ··························································································155

平台如何盈利？ ··························································································156

第六篇

快递物流新逻辑：打通最后一公里

满城尽是快递员 ·························································································· 163

数百亿规模的潜在市场空间 ·······································································165

两大撒手锏··································································································166

颠覆货运游戏规则 ······················································································ 168

同城货运：零散需求亟待整合 ···································································169

跨城货运：从匹配车货信息到探索车后市场·············································171

泡沫涌入，洗牌开始···················································································176

机遇与挑战并存 ·························································································· 177

政策红利下的价值释放···············································································177

智能化技术的深度渗透···············································································179

行业大升级··································································································180

第七篇

服务众包密码：把人的能力包装成商品

猪八戒网：把“人的能力”包装成商品 ···················································· 190

垂直型平台：分化崛起···············································································192

虚拟企业的运作模式正逐步成型································································197

个人享受的服务众包：长尾市场的蓝海 ···················································· 199

“世界上最烂的一本生意”？ ··································································· 202

服务众包的盈利空间在哪？ ······································································· 204

海量用户的增值服务模式 ···········································································205

线下众创空间的探索···················································································208

服务众包推动自由职业者数量增长····························································209

第八篇

知识分享月入百万的逻辑

冲击传统教育行业 ······················································································ 216

K12教育：猿辅导、跟谁学 ········································································217

兴趣教育：尚课无忧···················································································220

远程外教： VIPABC、 51Talk等··································································221

未来的发展需要跟谁学？ ···········································································221

分答催生知识变现热潮··············································································· 223

分答开启的从免费到付费之路 ···································································225

为知识分享付费是真需求吗？ ···································································229

如何变现？ ··································································································233

王思聪们如何保障优质产出？ ···································································236

向用户收费的三道险关 ··············································································241

未来的四条出路 ·························································································245

第九篇

互联网+医院的密码

从医疗分享说起 ·························································································· 255

难题 ·············································································································255

怪象 ·············································································································256

现有的解决方案 ··························································································258

方案一：在线问诊的创新逻辑 ··································································· 259

如何突破商业模式的难题？ ·······································································263

如何激活和管控闲置的医生资源？ ···························································265

方案二：医生上门的大胆创新 ··································································· 266

医生上门在国内是伪需求吗？ ···································································266

方案三：设备和床位分享的思路································································ 269

一个美好的畅想 ··························································································270

床位分享已经萌芽 ······················································································271

方案四：互联网多点执业风潮涌现···························································· 272

从线上走到线下的互联网分级问诊····························································273

未来医生也会成为自由人？ ·······································································274

微医的秘籍：互联网+医院········································································· 276

2016年互联网+医院爆发 ············································································277

互联网+医院从哪里来到哪里去？ ·····························································279

下一个风口在哪里？ ··················································································· 283

热度升温的垂直市场···················································································283

商业保险的大势所趋 ··················································································286

智能化技术的加持 ······················································································288

第十篇

为“家的味道”买单的逻辑

私厨发展的冰火两重天··············································································· 294

私厨洗牌背后的几重险关 ··········································································· 296

一重险关：食品安全的风险 ·······································································296

二重险关：市场定位的模糊 ······································································299

三重险关：规模化发展的难题 ···································································304

洗牌背后的新格局 ······················································································ 307

做外卖还是回归高端市场？ ·······································································307

企业市场也许是方向？ ···············································································309

第十一篇

直播密码：内容创业

付费订阅 ····································································································· 316

音频分享 ····································································································· 319

百播大战 ····································································································· 322

直播的蛋糕有多大？ ···················································································324

直播的蛋糕该怎么切？ ···············································································326

直播平台能盈利吗？ ···················································································328

唯有独角兽或能存活···················································································331

直播的未来之路 ·························································································· 335

竞争白热化以后 ··························································································338

监管加压 ·····································································································340

第十二篇

工业分享经济的逻辑

政策支持助推“工业4.0” ·········································································· 346

闲置科研设备分享的巨大商机 ···································································347

生产能力分享正在萌芽··············································································· 349

工业分享能否一马平川走下去？ ································································ 352

第十三篇

未来启示录

分享经济八大密码 ······················································································ 358

起源：经济剩余 ··························································································358

范围：“一切皆可分享” ···········································································360

价值：就业红利 ··························································································363

信任：区块链化解信任壁垒？ ···································································365

盈利：多边市场变现···················································································369

演变：供给侧的专业化是大势所趋····························································371

未来：“AI+分享”，新的里程碑 ····························································374

独角兽：引领双创之路的明星 ···································································376

跋··························································································································· 379

致创业者··············································································································· 383

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