Marketing Management

作者：Philip Kotler / Kevin Lane Keller

出版社：Prentice Hall

出版年：2006-01

ISBN：9780131457577

行业：其它

浏览数：116

内容简介

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Synopsis

Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.

......(更多)