新编剑桥商务英语口试必备手册

BEC Vantage 口试简介Unit One Company Operation and Management 1.1 Teamwork 1.2 Internal Communications 1.3 Reducing Production Cost 1.4 Reducing Overheads 1.5 Hgw to Deal with a Heavy Workload 1.6 Work Environment 1.7 Logistics 1.8 Business EthicsUnit Two Human Resources Management 2.1 Recruiting & Selecting 2.2 Employee Training 2.3 Career Development 2.4 Promotion 2.5 Staff Motivation 2.6 Staff Turnover 2.7 Appraising and Improving Performance 2.8 Pay and Benefits 2.9 Labor Relations 2.10 Work Place Safety and Health 2.11 Time Management 2.12 Managing Stress 3.1 Product Development and Price Setting 3.2 Product Promotion 3.3 Advertising 3.4 Publicity 3.5 Packaging 3.6 Branding 3.7 Customer Service 3.8 Keeping Customers 3.9 DistributionUnit Four Business Travel 4.1 Travel and Transport 4.2 Travel and Accommodation 4.3 Domestic Travel 4.4 Travelling AbroadUnit Five Public Relations and Corporate Hospitality 5.1 Corporate Culture 5.2 Company Image 5.3 Corporate Gifting 5.4 Corporate Sponsorship 5.5 Dress Code 5.6 Entertaining Business ClientsUnit Six Company Development 6.1 Site Location and Relocation 6.2 Going Global 6.3 Mergers and Acquisitions and Franchise 6.4 Meeting CompetitionUnit Seven Going Digital and New Patterns of Work 7.1 E-Business 7.2 Setting up Company Website 7.3 Internet Marketing 7.4 Flexible Patterns of WorkUnit Eight Business Meetings and Conferences 8.1 Staging a Meeting/Conference 8.2 Attending a Meeting/Conference 8.3 Giving a Presentation 8.4 Trade Fairs and Exhibitions附录一 BEC Vantage Practice Tests附录二 BEC Higher 口试简介附录三 BEC Higher Practice Tests

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