好书推荐 好书速递 排行榜 读书文摘

The Antidote

The Antidote
作者:Barry Werth
副标题:Inside the World of New Pharma
出版社:Simon & Schuster
出版年:2014-02
ISBN:9781451655667
行业:其它
浏览数:72

内容简介

Werth, author and journalist, offers this sequel to The Billion-Dollar Molecule (1994), on the founding of the pharmaceutical company Vertex. Joshua Boger, founding scientist and president, along with a group of young scientists, set out in a garage to overtake the big drug companies. The author returns to Vertex to learn what it takes to succeed in science and business and sees that 22 years later and at about four times the anticipated cost, Vertex is now set to achieve Boger’s initial goals: “Make better drugs, faster. Create the 21st century biopharmaceutical company. Become Merck, only better.” Werth seeks to discover what Boger’s vision has become and considers if it is a road map toward “a new biological epoch.” We learn that “all progress in the pharmaceutical business is backbreaking, freighted with unknowns, and takes twice as long as you think it will.” Now Vertex has nearly 2,000 employees, and it is about to debut the company’s first drugs discovered and developed internally and commercialized under its own label. --Mary Whaley

......(更多)

作者简介

......(更多)

目录

......(更多)

读书文摘

医药代表非常情绪化。他们斗志昂扬,有时低迷,而一旦低迷了就很难重新振作。默沙东是有一些优秀、有才华、有热情的人,我们就是要打垮这些人。

新药被“研究”与“开发”之后,还有一个不可或缺、充满创意的环节鲜少被提及......新药上市前后,让这些改变得以发生的活动一般被称为“市场营销”,这与大众认知中的“卖药”有很大不同。

......(更多)

猜你喜欢

点击查看