Now available in English for the first time, Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book still makes a vital contribution to current debates on consumption. Many of the themes which would make Baudrillard famous appear here for the first time. The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society. A chapter on the body demonstrates Baudrillard's extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with an introductory essay by George Ritzer.
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消费社会 南大
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鲍德里亚认为,随着商品经济时代的发展,“物品”这一概念发生了内涵型的转变,也就是说物品“必须具有一个外在于它并作为意义指涉的关系结构,物品本身被组织为表达这个意义体系的要素”。因此贯穿于鲍德里亚整个消费理论中的,是关于“符号”的建构。鲍德里亚尝试用“物—符号”的路径解释一切物品背后被赋予的话语和暗示,现代社会的各种现象都能被纳入到符号学的语境下。
鲍德里亚认为,即使是当代广告层面,也一直存在着男女两种范例的分离,以及男性优越性的等级残余。男性选择的是“角斗”,涉及证明自己,是一种高贵的“苦行式道德”,等价于军人及清教徒的品德;相反,“永恒存在于女性范例中的”,是一种派生的价值,即女性只是为了更好地作为争夺对象进入男性竞争才被卷入自我满足之中。
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