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马修·辛德曼(Matthew Hindman),普林斯顿大学政治学博士,目前为乔治·华盛顿大学媒体与公共事务学院教授。他曾在哈佛大学政府系和哈佛大学肯尼迪学院的“数字化政府”国家研究中心做过访问学者,主要研究领域是政治传播,且集中于网络政治传播。唐杰,浙江临安人,复旦大学西方哲学博士,德国科隆大学访问学者(2009-2010)。研究领域主要涉及西方形而上学、胡塞尔现象学等;同时从“文化研究”视角长期关注新媒体发展和网络政治传播,且拥有较为丰富的新媒体实际运营经验。目前任职于重庆大学人文社会科学高等研究院。
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List of Illustrations
1 The Internet and the "Democratization" of Politics 1
Democratization and Political Voice 4
A Different Critique 8
Gatekeeping, Filtering, and Infrastructure 12
The Difference between Speaking and Being Heard 16
2 The Lessons of Howard Dean 20
The Liberal Medium? 21
"Big Mo'" Meets the Internet 26
The Internet and the Infrastructure of Politics 27
The End of the Beginning 34
3 "Googlearchy": The Link Structure of Political Web Sites 38
What Link Structure Can Tell Political Scientists 41
The Link Structure of Online Political Communities 45
Site Visibility and the Emergence of Googlearchy 54
The Politics of Winners-Take-All 56
4 Political Traffic and the Politics of Search 58
The Big Picture 60
Traffic Demographics 67
Search Engines and (the Lack of) User Sophistication at What Users Search For 70
Search Engine Agreement 78
How Wide a Gate? 80
5 Online Concentration 82
Barriers to Entry 83
Distribution, Not Production 86
Online Concentration 90
Comparative Data, Comparative Metrics 91
A Narrower Net 99
6 Blogs: The New Elite Media 102
Blogs Hit the Big Time 103
Bloggers and the Media 105
So You Want to Be a Blogger 113
Blogger Census 118
Bloggers and Op-Ed Columnists 125
Rhetoric and Reality 127
7 Elite Politics and the "Missing Middle" 129
The Limits of Online Politics 131
A Narrower Net 133
Political Organizing and the Missing Middle 139
New Technology, Old Failures 141
App On Data and Methodology 143
Support Vector Machine Classifiers 143
Surfer Behavior and Crawl Depth 150
Hitwise's Data and Methodology 151
References 155
Index 173
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常识也能明白,给养军队并将其编织在一起的这一基础设施,经常比那些战斗单元本身更为重要。军事人员中有句流行的格言:“外行研究战术,内行研究后勤”。
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