The author introduces the seminal concept of "pseudo-events"--such as press conferences and presidential debates, which are staged solely for publicity--and redefines celebrity as "a person who is known for his well-knownness." The result is an essential resource that distinguishes the deceptions of our culture from its few enduring truths.
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当我们谈论、阅读或书写关于名人的一切时,我们会强调他们的婚姻关系和性爱习惯,或是他们对烟、酒、衣服、跑车和室内装修的喜好,我们通过这种绝望的努力来分辨这些毫无差异的人。那些普通人和我们一样(由于媒体垂青,一他们碰巧成了名人),怎么才能把他们打造得比我们更有趣,或更突出呢?
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